Pro Hockey Life and Greater Toronto Hockey League Announce Partnership

TORONTO [October 4, 2018] – The Greater Toronto Hockey League (GTHL) and Pro Hockey Life (PHL) announced a three-year sponsorship agreement, officially renaming the GTHL Regular Season Championship to the Pro Hockey Life Cup.

All trophies related to team, player, League Championships and arena banners, will be branded with the Pro Hockey Life Cup logo. As part of the agreement, PHL will have digital presence across GTHL platforms as well as physical activations at League-run events.

“We’re very excited to have the support of Pro Hockey Life and for the energy that will be brought from teams hoisting the Pro Hockey Life Cup starting this season,” said GTHL Executive Director and Chief Operating Officer, Scott Oakman. “League events will be enhanced by the presence of PHL and everything the brand has to offer the minor hockey community.”

Pro Hockey Life is a full service, specialty hockey retailer that equips the competitive player with everything they need to play their best game. PHL specialists are passionate about hockey and their knowledge is deep, providing an unparalleled resource for minor hockey players in the Greater Toronto Hockey League.

“We’re thrilled to support the GTHL and look forward to strengthening this partnership over the next three years,” says Barry Williams, GM, Pro Hockey Life and Vice-President of Playing, Canadian Tire. “It’s a seamless fit for our Pro Hockey Life banner and we pride ourselves on sharing the same passion for one of Canada’s greatest games with these hockey enthusiasts. Our goal is to give minor hockey players an opportunity to interact with trained hockey specialists about the game we all know and love, whether it is in-store or providing the PHL brand experience at GTHL events.”

The Pro Hockey Life Cup was previously named the GTHL Regular Season Championship and Kraft Cup.

About the Greater Toronto Hockey League
Founded in 1911, the GTHL is a non-profit organization and the largest minor hockey league in the world. The GTHL registers more than 40,000 annual participants in Mississauga, Toronto, Markham and Vaughan.

About FGL Sports and Pro Hockey Life
FGL Sports Ltd. is Canada’s largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products and operating more than 400 stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Sports Experts, Atmosphere, National Sports, Hockey Experts and Pro Hockey Life (PHL). In 2013, Pro Hockey Life was purchased by Canadian Tire Corporation and operates as a banner under FGL Sports with 16 stores across Canada in 5 different provinces. PHL focuses on providing the country’s best selection of hockey equipment and apparel at the right price, knowledgeable staff with a passion for hockey, an entertaining and fun in-store experience, Pro Hockey Life is a staple in hockey retailing. For more information, go to

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